Colors

Logo Suite

Brand Icons

Product Placement

Built a complete brand system from the ground up — strategy, naming, visual identity, and digital execution — demonstrating end-to-end design leadership on a single project.

Replaced the travel industry's visual clichés with a distinct identity that felt elevated yet approachable, tailored to reach European travelers seeking authentic, local experiences.

Established a cohesive visual language connecting local artisans and authentic experiences to a broader travel aesthetic, without relying on generic photography or overused color palettes.

* Conceptual branding and web design project created independently to explore identity systems within the travel and lifestyle sector.